Free guide

The ultimate guide to selling meat direct.

How to turn whole animals into a predictable, profitable, year-round business.

  • Price your cuts so nothing sits in the freezer
  • Build a customer base that buys every month
  • Run subscriptions that survive processing-day chaos
  • Compete on quality, not on cost-per-pound

Read by 2,000+ ranchers and farmers From single-acre homesteads to 500-head operations.

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A guide from the team behind 2,000+ direct-to-consumer livestock operations.

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What’s inside

Everything you need to start  selling direct.

Practical topics, real examples, zero filler — written for farmers who'd rather be outside than reading marketing blogs.

Chapter 01

Where and how to sell

Farmers' markets, home delivery, on-farm pickup — how to figure out which channels fit your operation and your customers, before you build anything.

Chapter 02

Getting your online store live

Your farm needs a place where customers can browse, order, subscribe, and pay — without you manually handling every transaction. What to set up and why it matters.

Chapter 03

Turning past buyers into regulars

The people who've already bought from you — at market, on a handshake, via invoice — are your warmest leads. How to find them, reach out, and convert them into recurring customers.

Chapter 04

Building offers that are easy to say yes to

Meat boxes, freezer bundles, seasonal grill packs — how to package what you raise into something clear, predictable, and worth committing to month after month.

Chapter 05

Subscriptions, automation, and saving time

Recurring orders, automated emails, pick-and-pack lists, variable weight products — the tools that take admin off your plate so you can focus on the animals.

Chapter 06

Marketing that actually fits a farm

You don't need a content strategy or an ad budget. You need authenticity — photos from the pasture, honest emails, and a store link people can actually find and use.