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Between updating product listings, emailing buyers, tracking inventory, and scrambling to pack orders, sales admin can quickly waste your time and energy.
We created this article to help you set up four features inside Local Line that automate, streamline, and reduce your weekly admin, so you can focus on growing and selling more (without burning out).
Updating product prices for each customer group is one of the most time-consuming and error-prone parts of sales. Whether copying prices into spreadsheets, writing custom emails, or juggling multiple product versions, this work pulls your attention away from the field or the market.
With Local Line's Price Lists, you can centralize your pricing strategy and automate how customers see products. Each list allows you to control what products are shown, at what price, in what quantity or pack size, and under what terms, all based on the type of customer.
For example, you might create separate price lists for:
Once a price list is set up, all you have to do is add a customer to it. They automatically receive access to the appropriate products and prices—no emails or manual updates needed.
Price Lists function as the single source of truth for your sales. Instead of juggling different versions of the same product across multiple storefronts or custom orders, you set everything once and let Local Line handle the rest.
Adding new products or variants? You can assign them to the relevant lists in seconds.
Need to adjust pricing? Use bulk-edit tools to change prices across dozens of products by a flat amount or percentage; no calculator, spreadsheet, or copy/paste is required.
Want to offer custom payment or fulfillment terms? Price Lists allow you to set custom payment options and terms. For example, you might allow net-30 payment for chefs, while requiring pre-payment from retail customers.
This setup eliminates the need for last-minute pricing changes, special order forms, or one-off communications. Every customer sees only what’s relevant to them, and you maintain full control behind the scenes.
Suppose you sell salad greens to both household customers and restaurants. For retail buyers, you might offer a 5-oz clamshell for $6. For chefs, you could sell 1 lb bags at a lower price per ounce. Each format lives as a variant under one product listing, but is only visible to customers on the appropriate price list.
You’re not creating duplicate products, managing separate catalogs, or fielding emails asking for your wholesale sheet.
To build a Price List, go to the “Price Lists” section of your Local Line admin. From there, you can:
As you grow, you can create additional lists for new sales channels or customer types, and maintain all of them from a single dashboard.
If you're still creating separate product listings for every size, weight, or pack of the same item, you're doing extra admin work that adds up fast. Not only does this clutter your storefront, but it also increases the chances of pricing errors, overselling, and fulfillment mistakes.
With Product Variants in Local Line, you can manage all product formats under a single listing. Instead of listing "Ground Beef – 1 lb," "Ground Beef – 2 lb," and "Ground Beef – 5 lb" as three separate products, you create one listing called “Ground Beef” and add each size as a variant.
Each variant can have its price, visibility rules, and inventory tracking. You can assign variants to different customer groups through price lists, so retail shoppers see the sizes meant for them, while wholesale buyers see bulk formats. If you choose to use a shared inventory pool, all variants draw from the same stock. If you have 100 pounds of ground beef, and someone orders a 10 lb pack, the system automatically deducts 10 lb from the total inventory, no matter which variant is purchased.
This approach dramatically reduces the time it takes to maintain your storefront, update prices, and monitor stock levels. It also helps you prevent overselling and keeps your product table organized.
Let’s say you want to sell carrots in three formats: a 1 lb pack, a 5 lb pack, and a 10 lb wholesale bag. Rather than create three separate products, you would create one product called “Carrots” and add each pack size as a variant. Each variant would have its own price, visibility setting, and inventory behavior.
For example, you might:
Using Product Variants helps you centralize your inventory management. You no longer need to manually update three different listings whenever you change a price, swap out a photo, or adjust stock. Instead, you make updates once at the product level, and those changes apply to all related variants.
Variants also simplify the shopping experience for your customers. They can choose from multiple sizes or pack options within a single product listing, which makes it easier to browse, compare, and purchase.
On the back end, you’ll notice cleaner reporting, more accurate order fulfillment, and fewer mistakes. Whether you’re selling at a farmers market, to CSA members, or to chefs, you’ll spend less time managing listings and more time focusing on your business.
Here’s how to create a new product and track inventory by package:
Order fulfillment can easily become the most stressful part of your week, especially if you're scrambling to harvest, pack, and label everything the morning of delivery. It’s a process where small mistakes can add up fast: missing items, incorrect quantities, or mislabeled boxes can cost you time, money, and trust.
Local Line’s Pick and Pack Lists simplify and standardize your fulfillment workflow. With a few clicks, you can generate all the documents you need to pack quickly and accurately, whether pulling from storage, packing orders at the farm, or preparing for market.
By turning your order data into structured lists and labels, you eliminate the need for manual sorting, sticky notes, or last-minute math. You and your team can pack orders more efficiently and with greater confidence.
Because everything is generated directly from your online store, you can also cut down on paper clutter and reduce the risk of oversight. You won’t miss a note a customer added to their order, forget to pack an item, or mix up orders during a rush.
Let’s say you have 35 orders to deliver on Thursday.
After your order cutoff, go to your Orders table.
From there, you can:
All exports are available in PDF or spreadsheet format, so you can use what works best for your team’s workflow.
Even with a great online store, customers sometimes need a nudge to place an order. Maybe they forget your cutoff time, get distracted mid-checkout, or simply don’t know what’s available this week. Manually reminding each customer takes time, and missed orders mean lost revenue.
Local Line’s automated customer emails are designed to bring those shoppers back—without you lifting a finger. These emails are linked to your Price Lists and online storefront activity, ensuring the right message reaches the right customer at the right time.
These emails work quietly in the background but have a real impact on order volume, especially during slower weeks or seasons when customers aren’t actively thinking about reordering.
You no longer need to send individual messages to remind customers about upcoming order deadlines. There’s no need to monitor who’s shopping or build custom email lists. Once your price lists are set up and assigned, your store will take care of the follow-up.
Even better, these emails are timely and action-oriented. They show the customer exactly what they need to do: click, shop, check out. That kind of clarity reduces friction and leads to more completed orders.
Let’s say you have a group of farmers market shoppers who typically order mid-week for Saturday pickup. You assign them to a Price List with a fulfillment date of Saturday.
By Friday, their order is in, and you didn’t have to send a single message.
To enable price list emails:
To enable abandoned cart emails:
There’s nothing else you need to do. Local Line takes it from there.
Running a farm is hard work, selling your products shouldn’t make it harder. By using these four time-saving features in Local Line, you can drastically reduce the hours spent on admin each week and stay focused on what really matters: growing great food and building strong customer relationships. These tools aren’t just about convenience, they’re about making your farm business more resilient, professional, and profitable. Take a few hours to set them up now, and reap the time-saving benefits all season long.
