Farm-to-fork Commerce

E-Commerce for Farmers, Food Hubs and Food Producers

Sell farm products online with Local Line, an e-commerce platform for farmers and food hubs offering price lists, weight-based selling, and a custom online store.
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Farm eCommerce

Custom Price Lists

Create price lists with unique URLs for different customer segments. Customize your products, packages, and prices for retail and wholesale customers.

Sell by Weight

Easily sell products by weight, like meat and seafood. Pre-authorize your customers' card and charge it only after the final weights have been added.

Customizable Online Store

Add your logo, your colors, and your story. Your Local Line online store is professional, easy to navigate, and optimized across all devices.
Farmer using Local Line's farm e-commerce software

Take Control with Full Storefront Customization

With Local Line’s storefront customization, you can make your online store truly your own. Including:
Add logo and header images that match your brand
Match your store to your brand’s colors and fonts
Tailor product views for different price lists
Create dedicated category and vendor pages
Have your own branded custom domain for your storefront
See the Possibilities!
e-commerce Features for farms

Powerful Tools to Manage Every Type of Order

Subscription delivery or pickup options

Sell by Package or Weight

Create multiple packages for each of your products. With built-in farm inventory management, you can easily track inventory by total weight and units or by package with Product Variants.
Subscription plan software

Delivery & Pickup Plans

Create unlimited delivery and pickup options. Define your order minimum orders, lead times,  and set delivery/pickup time slots. Fulfillment plans can be set by price list.
Advanced subscription platform features

Farm Subscriptions

Turn one-time orders into recurring revenue by offering e-commerce subscriptions on your products. Sell meat and veggie boxes, herd shares, and standing orders all from your Local Line storefront. Create bundles and boxes with Box Builder.
Sign Up for Local Line
Overview of E-commerce Features

Built to Handle Orders of Any Kind, for Any Customer

Used by all types of farms selling all types of products, our e-commerce features can accommodate all types of workflows. No matter what you grow or who you sell to, Local Line will make accepting orders a breeze.
Custom Price Lists
Customize what products and prices your customers see. With dedicated URLs and customer lists, you can tailor your storefront for each customer.
Sell by Package
Create multiple packages for each product. Track your inventory by total weight and automatically subtract when packages are sold.
Delivery and Pickup Plans
Create multiple delivery and pickup plans. Define your order minimum order, lead time, and set time slots to better organize your fulfillment.
Reports & Analytics
Explore over 50 e-commerce reports that track every key metric for your business. View top-selling products, track sales, analyze delivery zones, and more.
Payment Options
Accept payments from customers in multiple ways. You can offer online payments, checks, cash, e-transfer, SNAP/EBT, and more.
Subscriptions
Set subscription plans for specific customers in your back office or offer subscription products for your different price lists.
Custom Storefront Domain
Use your own subdomain (e.g., shop.yourfarm.com) to align your Local Line storefront with your farm’s website. Included in all annual plans.
Sell by Weight
Sell weighted products like meat and seafood. Update final weights after the order is packed. Pre-authorize your customers credit cards and charge only after the order is finalized.
Guest checkout
Offer guest checkout for customer convenience. You still receive the customers info, but they don't need to create an account and remember yet another password!
Website Builder
Easy-to-use drag-and-drop farm website builder allows you to customize your farms website in hours. You can purchase your own domain and seamlessly integrate your Local Line e-commerce store.
Open & Close Store
Set your store hours automatically. Close your store to re-stock. Add messages for customers so they know when to come back!
Coupon Codes
Create unique coupon codes for your online store. Define eligibility settings for your coupons such as: limit codes to specific price lists, set a minimum order value for coupons to be valid, and define start and end dates.
Box Builder
Bundle your products using Box Builder. List boxes as products on your storefront and see a breakdown of box contents on your product pages.
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Testimonials

The Proof is in the Pudding

Local Line is trusted by thousands of farmers and food hubs around the world.
See what they have to say about Local Line's e-commerce.
“Local Line is amazing!! We’ve been using them for e-commerce for a couple of years and are so excited about the POS integration. The customer service is unmatched, and the platform is very user friendly.”
Testimonial from Buegrass Beef Kentucky
Melissa
Bluegrass Beef Kentucky
"Local Line was suggested to us by a fellow grower. We signed up for the free trial and were extremely pleased with the ease of use, customer service and the cost of the platform. Very happy with our  experience."
Testimonial from Cramer Farm
Diane
Cramer Farm
Book a demo

Got 5 Minutes? We'll Call You!

Ready to learn more about Local Line but not sure you need a full demo? Request a call from our team! We will call you to answer your questions and tell you how Local Line can improve your business.

If you're ready to see our platform in action, book a private 30 minute demo!
Request a Call
Book a Demo
Local ecommerce platform for selling produce
Support

Frequently Asked Questions about Farm E-Commerce

What is a farm e-commerce?
Farm ecommerce refers to the online sale and distribution of agricultural products, such as fresh produce, meat, dairy, and value-added goods, directly from farmers to consumers or businesses. It involves the use of digital platforms like websites, online marketplaces, and social media to market and sell farm products, manage orders, and coordinate logistics, providing a direct sales channel that often eliminates the need for traditional intermediaries like wholesalers and retailers. This model helps farmers reach a wider audience, increase profitability, and offer customers access to fresher, often locally sourced, food products.
How much does it cost to build a farm e-commerce website?
The cost of building a farm e-commerce website can vary widely based on factors like platform choice, design complexity, functionality requirements, and hosting. With Local Line, you can launch your storefront for as little as $49/month. Learn more about our pricing and plans.
Can I offer food and produce subscriptions through Local Line?
Yes, with Local Line, you can offer produce and meat subscriptions to your customers. Our subscription management platform is designed to make it easy for farms and food hubs to set up and manage subscription services. Whether you're offering weekly vegetable boxes, monthly meat packages, or any other type of recurring food delivery, Local Line provides the tools you need to automate the process.
Can I sell wholesale and retail through Local Line?
Yes! You can set up multiple price lists to target different customer groups (e.g., retail, wholesale) using the same inventory.
How do farm subscriptions work?
Turn one-time farm orders into recurring revenue by offering subscriptions on your products. Sell CSA boxes, meat boxes, and herd shares, all leveraging this feature.
What about delivery and pickup options?
Set up as many delivery and pickup plans as you need. Control minimum orders, lead times, and time slots, and assign fulfillment settings by price list.
How do I create an e-commerce store?
Starting a local e-commerce store with Local Line is easy! Here's how you can get started in just a few steps:
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Sign up for a free trial: Begin by registering for our free 7-day trial. This gives you immediate access to our platform and its features.
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Add your products: Easily upload your product range, including details such as descriptions, pricing, and images.
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Set up payment options: Choose and configure the payment methods, like credit card payments, that work best for your business and customers.
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Configure fulfillment options: Organize your shipping, delivery, or pickup options to ensure a smooth process for fulfilling orders.
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Create unique price lists: Tailor your pricing for different customer segments, whether for retail or wholesale.
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Open your storefront: Once everything is set, launch your online store and start selling!

For a detailed guide, watch our instructional video on how to launch an online e-commerce store with Local Line. This resource will provide you with a step-by-step guide to get up and running in no time!
What sort of products can I sell online?
You can create a Local Line website to sell food like fruits, vegetables, meats, seafood, organic produce, dairy products, and other farm-fresh goods. We provide the tools and features necessary for farmers, food hubs, and local food producers to efficiently manage and sell their products online, catering to both retail and wholesale customers.
What sort of products can I sell online?
You can create a Local Line website to sell food like fruits, vegetables, meats, seafood, organic produce, dairy products, and other farm-fresh goods. We provide the tools and features necessary for farmers, food hubs, and local food producers to efficiently manage and sell their products online, catering to both retail and wholesale customers.
Which payment options can customers use?
Local Line supports a wide range of payment methods including credit cards, e‑transfer, cash, checks, and SNAP/EBT. You can also offer guest checkout.
All your business needs under one roof

Our Suite of Farm-Focused Features

Go beyond traditional farm software packages with our online platform, tailored to empower farms, producers, and food hubs in selling produce, meat, and perishable goods direct to customer (DTC).
E-commerce
Subscriptions
Price Lists
Inventory Management
Box Builder
Invoices & Payments
Fulfillment
Point of Sale
Reports & Insights
CRM
Vendor Management
Discover
Integrations
Website Builder

Spend more time in the field and less time in the office.

Start growing your sales by 23% year over year with Local Line.
Schedule a Demo