Upcoming Workshop: Building a Profitable DTC Meat Business: Inside Edwards Family Farms
Register Now →
The platform local CPG brand rely on to manage wholesale accounts, sell direct-to-consumer, and get placed on retail shelves.
Hundreds of CPG producers use Local Line to land on shelves
Between managing wholesale accounts, staying on top of retailer requirements, and keeping DTC orders fulfilled, running a CPG business is relentlessly complex. You deserve software that makes your life easier.
Emailing invoices to every retailer individually, managing different pricing for each account in a spreadsheet, and manually following up on unpaid orders. Local Line gives every buyer their ordering portal.
Guessing at reorder points, running out of your best SKUs mid-season, and having no clean data to show new retail buyers when pitching your brand. Local Line tracks it all.
Selling to three local retailers is one thing. Breaking into regional grocers, foodservice distributors, and institutional buyers requires professional tooling that most small brands don't have.
Whether you're a specialty food brand, a beverage producer, a cottage baker, or a packaged goods maker, Local Line handles the complexity of your operation.
.avif)
“I'm managing my retail accounts in a spreadsheet, my DTC orders in a separate tool, and invoicing out of my inbox. I spend more time on admin than on growing my brand.”
“Local Line helped us get into 45 Tops Friendly Markets stores in 6 months!”
Dave Perri, Pizza Amore
“My retail buyers want case pricing, and my online customers want free shipping thresholds. Managing all my sales channels is a full-time job on its own.”
“I bake to order, which means I need to know exactly what's sold before I start production. Right now I'm reconciling orders manually and still guessing at quantities every week.”
“We have 30+ SKUs selling across six retail accounts, a farmers market, and our online store. Keeping inventory accurate across all of them is nearly impossible without the right system.”
Most CPG businesses sell through three or four channels at the same time. Local Line manages all of them from a single inventory without the admin overhead.
Create custom price lists for each wholesale account. With a single inventory, every buyer automatically receives the correct products, pricing, and payment terms, with invoices sent instantly when they place an order.
Launch a professional branded e-commerce storefront in minutes. Customers shop on any device, check out securely, and receive automatic order confirmations.
Local Line connects you to Sysco Marketplace, US Foods Direct, and GFS Endless Aisle, giving independent brands access to institutional and foodservice buyers that were previously out of reach.
Let customers place pre-orders before market day and keep sales moving onsite with the built-in POS or Square POS integration. Every order, online or in person, draws from the same shared inventory used by your wholesale buyers.
Built for how local CPG brands actually operate. Not repackaged from a generic e-commerce platform.
Create private price lists for each wholesale account, a public storefront for DTC, and a separate list for farmers markets all drawing from the same live inventory.
50+ customizable reports across sales, inventory, and buyers. Know exactly which SKUs are moving, which accounts are growing, and what to bring to your next retail pitch.
ACH, credit card, e-transfer, net-30, net-60. Set different terms per price list and per buyer account. Automated reminders handle overdue invoices for you.
Local Line's Discover network connects your brand to food hubs, local retailers, restaurants, and distributors actively sourcing local products.
Launch a professional storefront in minutes. Accept orders, subscriptions, and pre-orders online, with automatic confirmations and no developer required.
Sync inventory across wholesale, DTC, retail, and market channels simultaneously. Track every buyer's order history, set custom pricing per account, and segment your buyer list, all in one place.
If you're managing wholesale accounts in spreadsheets, chasing invoices by email, or paying marketplace commissions on every order, Local Line's free migration service moves your buyers, pricing, and product catalog for you. No disruption to your accounts.
“I've never waited more than five minutes for a response.”
Jeff Mandigo, Maplewood Sweets
Our team understands the realities of selling a local food: seasonal inventory swings, retailer onboarding friction, and why your pricing changes by channel. You get dedicated onboarding, real humans available 7 days a week, and a team that treats your feature requests like they actually matter, because they do.
“The scalability for a small business is just insane. How efficient Local Line can be.”
Scott Zehr, Maplewood Sweets
A real person migrates your buyers, product catalog, and pricing from your current tool. We set up your storefront, price lists, and wholesale portals at no extra cost.
Our team understands multi-channel sales, retailer onboarding friction, and why your pricing needs to work differently per buyer. No explaining the basics from scratch.
Feature requests from users go directly to the product team. Your distribution challenges become everyone's solution.
Buyers, product catalog, pricing, order history. Our team migrates everything from your spreadsheets or existing platform at no extra cost.
“Having Local Line in place made everything easier. It’s efficient, hands-on, and you maintain control of your brand. That kind of support makes all the difference. Local Line keeps us in control."
"The scalability for a small business is just insane. You can grow without needing to add a bunch of extra admin work, which is huge for us."
"There are few platforms with better support than what Local Line provides. Their team is amazing and very communicative. They listen to customers constantly and are ever improving."
"As we’ve grown, having systems in place has been critical. You can’t manage this kind of volume manually. You need something that keeps everything organized."
Local Line is a sales and distribution platform built specifically for local food businesses. We help CPG producers like you streamline wholesale orders, manage inventory, accept online payments, and connect with local buyers such as retailers, restaurants, and distributors.
Local Line is available in the USA, Canada, the United Kingdom, Ireland, Australia, New Zealand, and select other European countries. Currently our platform is available in English, French, Spanish, and Slovenian but we will be adding more languages in the future. If you'd like to use Local Line and are located outside of our service areas, please join our waitlist and we will notify you when Local Line becomes available in your country!
Local Line makes it easy to work with multiple distributors by keeping all your orders, price lists, and inventory in one place. You can set custom pricing and order minimums for each distributor, manage fulfillment timelines, and track sales performance across all of your partners. This helps you save time, avoid mistakes, and strengthen relationships with your distributors while keeping your business organized as you scale.
No. Local Line works well for businesses of any size. Whether you are starting out with only a few products or managing a large catalog, the platform adapts to your needs and grows alongside your business.
Yes! Price lists allow you to sell to multiple sales channels using one inventory. Using our Price List feature you can control the products, packaging, pricing, payment methods, fulfillment times, and more for each customer segment. Depending on your Local Line subscription level, you may have one or multiple price lists. You can purchase additional price lists for $30/month.
Local Line gives you the tools to showcase your products through a branded online store, manage all orders in one place, and automate invoicing, payments, and order confirmations. It also provides insights into which products are selling best and makes it easier to build stronger relationships with your local retail and wholesale buyers.
Join hundreds of CPG brands who stopped fighting their software and started growing their distribution.
Free migration · No setup fees · No commission on orders · Cancel anytime
