What You'll Learn
Join us for an inside look at how Edwards Family Farms went from six backyard chickens to a first-generation livestock operation selling grass-fed beef, forest-raised pork, and pasture-raised chicken direct to their community in Western North Carolina.
Stacie Edwards shares how identifying her real ideal customer changed her entire marketing strategy, how her $125/month Herd Farm Membership creates recurring revenue without inventory headaches, and how she deliberately nudges farmers market customers toward online pre-orders. You'll hear how she merchandises 200+ products, prices a member discount without losing money, and uses LocalLine price lists and the Square inventory sync to run it all
We don't make money until the product is in your freezer. Not in my freezer, in your freezer.
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