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What You'll Learn
Join us for an inside look at how Region Roots has built and scaled a successful multi-channel food hub connecting a diverse network of local producers with both wholesale buyers and community-focused programs.
Ashley Berry, Wholesale Partnership Coordinator at Region Roots, shares the operational strategies, lessons learned, and key decisions that have helped them grow from one box of produce in May 2021 to a food hub serving 70+ farms across wholesale, schools, CSA, senior nutrition, and home delivery channels. You'll hear how they coordinate across many producers, balance supply and demand, and create efficient systems for ordering, fulfillment, and delivery, plus how Region Roots uses Local Line to run it all.
We went from selling $3,000 of produce a week to over $30,000 pretty much overnight.
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