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What You'll Learn
Choosing the right crops is one of the biggest decisions you'll make as a market farmer.
In this workshop, Jonathan Dysinger, founder and CEO of Farmers Friend, shares how his family farm, Bountiful Blessings Farm in Centerville, Tennessee, turned Salanova lettuce into a reliable profit driver. Hosted by Local Line founder and CEO Cole Jones, the conversation covers the trial and error that led to profitable Salanova production, the tools and workflows that streamlined their systems, and practical advice on identifying the crops that best fit your market and region.
You can't gamble everything on one thing. 80 percent of your operation should be dialed in with proven crops and systems. The other 20 percent is where you experiment.
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