What You'll Learn
A live, hands-on crop costing workshop with farm consultant Ellen Polishuk of Plant to Profit and farmer Glen Young of Cold Springs Organics.
Ellen walks through her free crop costing spreadsheet while Glen runs his actual lettuce mix numbers through it in real time. Together they cover how to set a gross margin goal, capture the real direct inputs and labor for a crop, calculate cost to grow and break-even price per unit, and spot the crops that are secretly losing you money. Ellen also shares what a realistic gross margin looks like for retail versus wholesale operations, and how to start collecting labor and yield data on your own farm without making it a full-time job.
The biggest pricing mistake farmers make is basing their prices on imagination. They pick numbers based on what they see in the marketplace or what they used to do, and that has no relationship to what it's costing them to grow the thing.
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