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What You'll Learn
Steve and Lisa Cooper have been farming for over 30 years, starting with a roadside sweet corn stand and evolving into one of Canada's most diversified CSA operations. Today they serve 500 active CSA members each season across vegetables, beef, pork, chicken, eggs, maple syrup, and a full commercial kitchen.
In this workshop, the Coopers share how they grew and sustained the business, why they shifted from algorithm-based pre-filled boxes to an a la carte model, the marketing moves that lifted their average order value above $100, and the lessons they've learned about succession, packaging, home delivery, and hiring. Whether you're just considering a CSA or looking for ways to strengthen an existing program, this session is packed with practical takeaways from one of Canada's most experienced CSA operations.
Remember when you go to direct marketing, you're in the people business first. We're not in growing crops, we're not in raising cows. We're in the people business first, because without the people, there's no sale.
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