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What You'll Learn
Corinna Bench of My Digital Farmer distills farm e-commerce data down to the three metrics that actually move revenue: total active customers, average order value, and order frequency.
She walks through how to calculate each one, shares her own farm's numbers to show how she more than doubled quarterly revenue by lifting all three, and shares a free calculator you can use to reverse-engineer your own growth targets. Corinna also gives specific tactics for each lever (order minimums, bundles, new product lines, loyalty programs, collaborations) so you leave with a plan, not just a metric. Kyle Haney from Local Line then walks through where to find each metric in the Local Line back office, plus how to turn on abandoned cart emails, set delivery thresholds, and use coupon codes and store credit to drive the numbers up.
You don't need to double any one single multiplier. If you increase each of the three by 30 percent, you more than double your revenue.
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