7 Best Practices to Increase Your Online Sales with Local Line

Boost your online sales with Local Line. Learn online sales best practices and online ordering strategies to increase your online sales effectively.
Local Line 7 best practices, farmer on phone while in the field
Written by
Nina Galle
Published on
June 26, 2024

Struggling to boost online farm sales? Wondering how to make the most out of your Local Line account? Look no further. With the right eCommerce strategies and a well-designed farm website, you can significantly improve your online sales and customer satisfaction.

In this article, we'll explore the quickest ways to increase your sales and share seven online sales best practices to optimize your online ordering system, improve your website's functionality, boost customer engagement, and modernize your business operations using Local Line. Whether you're new to Local Line or a seasoned user, these strategies will elevate your online sales performance and take your business to the next level.

 

What is the quickest way to increase sales?

Before we jump into the seven online ordering best practices, let's explore some general strategies to help you quickly increase your sales. These tactics will lay a strong foundation for your business, setting the stage for even greater success when you leverage the opportunities provided by Local Line's platform.

  • Cross-sell and Upsell: Encourage customers to purchase additional or higher-value items by suggesting related products during their shopping experience. 
  • Encourage Customer Reviews and Testimonials: Social proof is a powerful tool for driving sales. Encourage satisfied customers to leave reviews and testimonials, which can influence potential buyers and build trust in your brand.
  • Review Your Value Proposition: Clearly communicate the unique benefits and value of your products. Use compelling messaging in your price list schedules and food product descriptions to highlight what sets your offerings apart.
  • Improve Product Market Fit: Regularly update your product offerings based on customer feedback and market trends. 
  • Leverage Discounts and Promotions: Offering targeted discounts, bundle deals, and promotions can incentivize customers to buy more and increase their average order value.
  • Optimize Your Online Store: Ensure your online store and website are user-friendly, visually appealing, and easy to navigate. This will encourage customers to explore your products and make purchases.

7 ways to increase your online sales with Local Line

1. Price list schedules

Local Line users with a price list schedule enabled see 3x as many orders in their store, and their average order size is 53.1% greater! 

The price list schedule feature allows you to send automatic emails with the respective price list to your customers on a weekly basis. So, if you’re using price lists, you might as well set price list schedules! It keeps the communication open between you and the customer and makes it easy for them to order directly with the link to your storefront in the email. 

How to set up a price list schedule for your online store:

Click on the Price Lists tab on the navigation pane. When you create a new price list or edit an existing price list, you will have the option to create a personalized price list schedule for that price list.

  1. Turn the toggle to ON beside Price List Schedule
  2. Enter a custom email subject line and message in the boxes
  3. Select your frequency (weekly or monthly) and the day and time you want your price list to be sent to customers
  4. Click the Save button. You can go back to this section at any time to update your price list schedule. 
Local Line Price List Schedule Module

How to make the most out of your price list schedule:

Timing

Think about when your customers are most likely to check their email and send your price list then.  Set that as the time of day your price list will be sent out.

Personal Message

Take advantage of that message field! Try adding in a story from the farm that week or a new recipe you have been loving featuring your products. These are great ways to engage your customers! Just remember to click on and change that message before the next price list is set to be sent out, so your customers don't receive the same message twice. 😊

Message examples for price list schedules:

Use these message examples as templates for your own price list schedules:

  1. Happy Monday! Here's what we're harvesting at [Business Name] this week. Be sure to place your orders before 5:00 pm on Thursday evening for Saturday pickup at the market. 
  2. We've added Honeycrisp apples to our online store! Our favourite way to enjoy them (other than as-is; they're so delicious), is using our family recipe for Baked Honeycrisp Apples. (Recipe to follow).
  3. Love our heirloom tomatoes? They're on sale this week! 20% off until Friday—order yours before they sell out. 🍅
  4. Good morning! Here's what's for sale this week at [Business Name]. Can't make it to the market for pickup? We've now added a contactless delivery plan to our storefront! 🚚 When you check out, select "Delivery," and choose your delivery date.

2. Use store credit for promotions and new customer incentives

The store credit feature allows customers to pay for their order using store credit.  It can be used for CSA (Community Supported Agriculture) or farm credit, pre-paid orders, refunds, and more! But we think that store credit is also a great way to run promotions and contests for your customers! Everyone loves free stuff. Consider running a contest for your customers to encourage online sales.

Customers are able to pay for their orders using the store credit attached to their account.

Local Line Use Store Credit to Pay for Order

Bonnie from Richfield Farmers Market ran a contest for her market. The first 150 customers to share a certain post and sign up to their online store received $5 towards their first purchase, and one lucky winner received a voucher for $50. The store credit feature allowed the team to update these credits to the correct customers in the system. By running this program, they saw a huge increase in new sign-ups and online orders!

Add Store Credit Local Line

How to set up store credit on your online store:

  1. Go to the Customers tab.
  2. Select a customer by clicking the box beside their name. Click Action Edit Store Credit
  3. Type the store credit amount in the Add to account balance box.
  4. Click Save.

3. Customize payment options

Our easy payment options allow you to customize the payment methods you accept when customers order. For example, you may want to offer credit card, cash, e-transfer, or SNAP coupons as payment options when customers check out. By updating payment options, you can keep track of customer payments all in one place. When you download your order reports, payment option will show up in the spreadsheet.

Check out screen Local Line

How to add additional payment options to your online store: 

  1. Go to the Payment tab.
  2. Click Add payment method.
  3. Specify the Payment method name.
  4. Specify the Instructions.
  5. Specify which Price List(s) the payment option should be applied to.
  6. Click Save.

4. Use product discounts

Looking for ways to sell seasonal products or move extra inventory? Offering product discounts can be a great way to sell out quickly! Local Line allows you to apply discounts to products directly on your online store. This makes it easy to quickly adapt pricing depending on inventory levels.

In addition to direct discounts, Local Line's digital coupon codes feature is an excellent tool for making online coupons to increase sales. Offering coupon codes can help attract new customers, incentivize larger purchases, and encourage repeat business. 

Local Line On Sale Products in Storefront

How to apply discounts on online products: 

  1. Click on the Price Lists tab.
  2. Click on the price list where you wish to add a discount. Click on the options button located in the right-hand corner and click Edit Settings.
  3. Scroll down to Payment section and toggle on Display Discounts option. Click Save. Note: If this is toggled on, all products that have a price adjustment in that price list will be shown in the storefront.
  4. Scroll down and toggle on the Adjustment field beside any products you want to offer a discount on. The discount will always display as a percentage to the customer, but you can choose to set the adjustment as a percentage or dollar value (the system will automatically convert to a %). Remember to add a negative sign (-) in front of the value. 
  5. Click the 'Save' button

Your customers will see the new product discount when they shop your online store.

Tip: It is always good practice to view your store after making a change to make sure you like the way it looks!

5. Open and close your store

Need some time to make adjustments to your online store, or taking the week off? You can easily temporarily turn your store on and off when needed. If you flip the off switch, customers will not be able to make orders until you turn the store back on. 

How to temporarily close your online store: 

To close your online store: 

  1. Click Storefront > Open/Close Store.
  2. Turn the toggle to Store Closed. You can also add a Custom Store Closed Banner

Your store will now say Closed when customers go to shop. Take the same steps to turn your store back on. 

6. Review business and sales Reports

Local Line offers real-time farm reporting software that includes dashboards and analytics for your online store so you always know how business is going. Reports by product, customer, order, delivery locations, and more means you'll know all the good and the bad, and be able to make the right decisions for you.

How to access sales reports for your online products: 

To access your reports, click on the Reports tab.

➡️ For even more help with farm data, be sure to download our new handbook: The Direct Farmer's Data Handbook!

 

7. Update product seasonality and visibility

Did you know you can update the seasonal availability of products automatically? By turning on the seasonality function, you can select the start and end dates for certain products. This will ensure customers never order products out of season! 

How to enable seasonality and product visibility on your online store: 

To enable seasonality, simply turn on the Seasonality toggle and select the Start and End dates using the calendar pickers. Seasonality can be turned on and off and dates can be updated at any point. 

The visibility also allows you to remove products from your available products without deleting it fully from your price lists. It will remain in the price lists you've added it to, but will not be visible to customers or available for purchase.

To enable visibility, simply switch the Visibility toggle to off. If turned off, this item will be visible to you and grey in colour. 

Tip: Fully deleting a product will cause it to be removed from all previous order invoices. Instead, simply turn off the visibility of the product to remove it from your storefront and from your customer's view. 

Ready to Increase Your Online Sales with Local Line?

If you're not already a Local Line user, now is the perfect time to join. Try Local Line today and experience the benefits of optimized eCommerce for farmers. We make e-commerce for farmers a bit easier, helping you sell online, communicate with customers, and manage your business all in one place.

Get started with Local Line

Learn why Local Line is trusted by thousands of farmers and food hubs around the world.
Nina Galle Local LIne
Nina Galle
Nina Galle is the co-author of Ready Farmer One. She continues to arm farmers with the tools, knowledge, and community they need to sell online at Local Line.
TABLE OF CONTENTS

Blog posts you may be interested in

How to Sell Farm Products to Grocery Stores & Supermarkets
September 24, 2024

How to Sell Farm Products to Grocery Stores & Supermarkets

Learn how to successfully sell your farm products to grocery stores. Get tips on market research, packaging, pricing, and building relationships with buyers.
Sell More this Season with Local Line Coupon Codes
May 22, 2024

Sell More this Season with Local Line Coupon Codes

Promote sales, create a referral program, or treat your best customers with coupon codes. Learn more about Local Line’s new feature.
How to Find Good Pickup Location Partners for Your Farm
November 24, 2023

How to Find Good Pickup Location Partners for Your Farm

In this post, we explain how to partner with pickup locations to reach more customers.