Welcome to the Wholesale Readiness Program! This e-book library was created to guide you, the farmer, through all the steps needed to start selling to wholesale buyers. Let's jump in!
We introduce you to the world of selling wholesale. What are the advantages and disadvantages of wholesale? How do you know if it’s right for your business? Finally, we’ll review the various types of wholesale buyers you can sell to.
See how to calculate delivery costs, set a delivery fee, and optimize your delivery routes. We also investigate the logistics models you may use in your business.
Learn what it takes to sell to retailers. We go over the different types of grocery options, how you can best prepare, and address some common challenges and mistakes – and how to fix them!
See the ins and outs of selling to restaurants. We discuss the pros and cons, what to bring to your pitch, and get advice on how to sell to chefs from a chef!
When pricing your products for the wholesale market as a farmer, it's important to consider various factors to ensure profitability while remaining competitive.
Knowing the different farming models will broaden one's appreciation for the wide variety of operations required to feed the world. It can also help one identify new opportunities on one's farm.
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