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2025 was a defining year for farmers and food hubs using Local Line. Despite continued pressure on family farms from rising costs, tighter margins, and growing operational complexity, farms using Local Line grew their sales by an average of 33% year over year. That continued growth reinforces what we see every day: when farmers have the right tools and support, growth isn’t just possible, it’s almost guaranteed.
In 2025, we focused on continuing to build the best platform for farms and food hubs that sell direct to consumer, wholesale, or both. Much of what we launched this year was shaped by the feedback and ideas of farms who use Local Line every day. We’re grateful to be a trusted partner in your day-to-day operations and long-term growth.
Before we start talking about the great things we have planned in 2026, here’s a review of the main things we launched this year:
We made significant improvements to how products are created, organized, and maintained on Local Line. A fully redesigned Products Table introduced faster search, more powerful filtering and sorting, streamlined bulk actions, and clearer visibility across large catalogs.
Next, we introduced Product Variants, giving farms and food hubs a more flexible and accurate way to manage inventory by tracking it at the package level instead of the product level. This allows sellers to offer multiple sizes or formats of the same product, such as small and large cuts of meat, different bag sizes of produce, or apparel variants, each with its own inventory, without cluttering the storefront with duplicate listings.
We also expanded barcode scanning and label generation to support weight-embedded barcodes and direct inventory updates, giving sellers more accurate, real-time control during fulfillment.
Together, these updates delivered better inventory clarity across products and packages, helping teams manage more volume with less manual work.
To support teams managing more orders, customers, and vendors, we delivered a wide range of back-office improvements:
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Subscription programs and curated boxes are core selling models for many Local Line users, including weekly CSAs to meat boxes and standing wholesale orders. In 2025, we focused on building the best possible workflows for these models to succeed on Local Line. We introduced more flexible box swaps and customization options, improved subscription pricing controls and filters, and strengthened fulfillment logic across both subscription and one-off orders. With clearer visibility into upcoming orders and fulfillment states, farms can plan inventory, packing, and delivery with confidence while offering customers a flexible buying experience.
On the customer-facing side, we focused on improving visibility, trust, and ease of ordering throughout the storefront experience. Category and vendor pages were enhanced with better SEO, filtering, and navigation to help customers find products faster. At the same time, storefront re-ordering made it easy for returning customers to quickly repeat past purchases.
We also introduced additional customization options, including:
Plus, we included clearer checkout messaging and improved payment workflows. Together, these updates led to larger orders, smoother checkouts, and stronger repeat buying behavior. So much so that in 2025, average order values increased by 31%!
Customer communications are an essential part of successful operations. So we focused on giving farms and food hubs clearer visibility into how they communicate with customers. We launched a centralized Communications hub that shows sent emails, recipients, and engagement. Additionally, we added further email customization and improved template consistency to ensure messages are clear and on-brand.
In April, we launched Discover, a new way for farms, food hubs, and buyers to connect and build stronger regional food networks. Built directly into Local Line, Discover makes it easy to find and connect with nearby suppliers, hubs, and wholesale opportunities. Users can make introductions with potential suppliers or buyers without leaving the platform. By enabling farms to discover partners, expand their product offerings, and open new sales channels, Discover helps strengthen collaboration across the local food system.
One of the clearest signals from 2025 was that the fastest-growing farms and food hubs weren’t adding more tools; they were leaning into proven selling models and using better workflows. Across the platform, farms using Local Line grew sales by 33% year over year, driven primarily by a 31% increase in average order value, not just more orders. Growth came from doing a few things well and doing them consistently.
Subscriptions and boxes played a major role in this shift. Among farms with annual sales over $250k, those using subscriptions saw 44% sales growth, compared to 20% growth for those not using subscriptions. These models proved effective across CSAs, meat boxes, flower programs, and recurring wholesale orders.
Wholesale expansion was another key driver. Many top-performing farms added restaurants, grocery stores, and institutions as buyers while continuing to serve direct customers, all from within Local Line. Centralized inventory, price lists, and streamlined fulfillment made it possible to manage higher-volume buyers without increasing operational complexity or admin time.
Finally, multi-vendor models continued to gain traction. Today, 25% of Local Line users work with at least one additional vendor, and among farms with annual sales of $250k–$500k, that number rises to 38%. By coordinating inventory across multiple suppliers and offering broader product assortments, farms, hubs, and collectives increased order value and expanded their reach, all while keeping backend work manageable.
The momentum from 2025 has set the stage for even more improvements ahead, particularly across subscription workflows, storefront and POS experiences, and multi-vendor hub operations. As farms and food hubs continue to grow in scale and complexity, our focus remains on building tools that stay simple, reliable, and flexible as operations expand.
As we look ahead to 2026, we remain committed to building tools that help you grow with confidence. Thank you for trusting Local Line to be part of your daily operations.
Before we close, we wanted to share a complete list of the features and enhancements our team released in 2025. As always, if you have any questions or feedback, we’d love to hear from you at info@localline.ca. Here’s to another great year ahead at Local Line!
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